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Homepage — Category-led marketplace entry with instant booking.

Marketplace · PROJECT #004

WorkforceLink

Labour marketplace that dispatches vetted workers in minutes

WorkforceLink is a dispatch marketplace for agencies that supply skilled workers. Customers choose a category, describe the job and receive quotes, while the business captures structured job data on every single request.

Starting from

$750

8 pages · Working prototype in 2 weeks, typical build 5–7 weeks

See price breakup

Project overview

What it does

Matches customers who need labour with vetted workers and manages the booking end to end.

Target customers

Households, builders and facilities teams needing short-term skilled or general labour.

Problem solved

Dispatch runs on phone calls and notebooks, so jobs get double-booked and details get lost.

Value proposition

Every job arrives with the same structured detail, ready to dispatch.

Business model

Commission per booking, plus subscription tiers for high-volume clients.

Suitable for

Labour agencies, Multi-service providers, Local dispatch businesses

Page structure

Public

Homepage
Browse services
Category pages
How it works
Pricing
Become a worker
Help centre
Contact

Accounts

Login
Signup
Forgot password
Customer dashboard
Worker dashboard
Profile
Notifications

Operations

Booking wizard
Dispatch board
Job detail
Payouts
Admin dashboard

Utility

Privacy
Terms
Cookie notice
404
Maintenance

AI automation & workflows

Job matching

Trigger

A customer submits a booking

AI processing

Job description, skills and location are parsed

Business logic

Scored against worker skills, distance, rating and availability

Action

The top matches are offered the job in sequence

Result

Faster fill rate with less manual dispatch

Document checks

Trigger

A worker uploads certification during onboarding

AI processing

Fields are extracted from the document

Business logic

Expiry and name mismatches are flagged for a human reviewer

Action

Clean documents move forward; flagged ones enter a review queue

Result

Faster onboarding with a human approving every edge case

Technical implementation

Frontend

React
TypeScript
Component library
Data tables and charts
Optimistic UI updates

Backend & data

Server functions and REST endpoints
PostgreSQL
Row-level security
Background queues
Caching layer
Full-text search

Identity

Email and OAuth sign-in
Multi-factor authentication
Role-based permissions
Team and workspace scoping

AI layer

LLM gateway
Retrieval over your own records
Vector index
Prompt and output logging
Human review step

Commerce

Subscriptions and seats
Metered usage
Invoices and dunning

Operations

CI/CD
Structured logging
Error tracking
Audit trail
Automated backups
API documentation

SEO, GEO & AEO

Technical SEO

Semantic HTML with one H1 per page and a logical heading order
Unique title, meta description and canonical URL on every page
Open Graph and Twitter card tags sized for link previews
XML sitemap plus a robots file that allows the public sections
Breadcrumbs and descriptive internal linking between related pages
Image optimisation, lazy loading and modern formats (WebP/AVIF)
Mobile-first layout and Core Web Vitals budgets for each template
Redirect map and handled 404 pages to avoid duplicate or dead URLs
Unique category and location pages instead of generated doorway pages

GEO — generative engines

Clear entity definition: who the business is, what it sells, where it operates
Structured data so machines can read services, pricing and contact details
First-party facts stated on-page instead of only in images
Topic clusters that cover a subject fully rather than one thin page
Consistent name, address and contact details across every listing
Named authors and sources for any claim that needs backing
Clear marketplace model, fees and coverage stated on-page

AEO — answer engines

Question-shaped headings that match how people actually ask
A short direct answer block under each question before the detail
FAQ sections drawn from real sales and support questions
How-to and step-by-step formats for process-led topics
Comparison and alternatives pages written without overstating claims
Glossary entries defining the terms used across the site
'How much does a day of labour cost' style answers with real ranges

These practices improve discoverability; no ranking or AI-search inclusion is guaranteed.

Content, social & authority

Content & topical authority

Category guides
Hiring checklists
Rate guides
Worker success stories
Safety and compliance guides
Help centre

Social channels

Google Business Profile: Local discovery, reviews, photos and direct call or message actions
Instagram: Visual proof of work, short-form video and profile-link traffic
Facebook: Community posts, local groups and Messenger enquiries
WhatsApp: Direct enquiry thread with a prefilled message from the site
YouTube: Longer explainers embedded into service and guide pages
LinkedIn: B2B credibility, partnerships and hiring
Telegram: Job alerts for workers who opt in

Ethical backlinks & authority

Verified business listings and consistent local citations
Digital PR and commentary pitched to relevant publications
Partner and supplier pages that earn genuine reciprocal links
Guest contributions on industry sites with real editorial value
Case studies distributed to communities where the audience already is
Original data or survey write-ups that others can cite

Analytics & security

Analytics & BI

Traffic and acquisition by channel, campaign and landing page
Conversion tracking on every enquiry, booking and signup
Funnel drop-off reporting from first visit to completed lead
Search performance: queries, impressions, clicks and positions
Error and uptime monitoring with alerting
Fill rate and time-to-dispatch
Repeat booking rate
Worker retention

Security & compliance

Hashed credentials, secure sessions and optional multi-factor sign-in
Role-based access control checked on the server, never in the browser
Input and output validation on every form and API route
Protection against SQL injection, XSS and CSRF
Rate limiting and abuse prevention on public endpoints
Encrypted data in transit and at rest, with managed secrets
Audit logs, retention rules and tested backups
Cookie consent, privacy notices and accessibility checks

Price breakup

Design and layout

Marketplace design system with reusable components

$220

Page build

Eight public pages plus category templates

$240

Booking and dispatch

Booking wizard, job records and notifications

$180

Accounts and roles

Customer and worker accounts with permissions

$60

Search foundations

Metadata, schema, sitemap and speed pass

$50